A news release from the US DoJ advised that Epsilon Data Management LLC, one of the largest marketing companies in the world, has entered into a settlement with the DoJ to resolve a criminal charge for selling millions of Americans’ information to perpetrators of elder fraud schemes. Headquartered in Irving, Texas, with its principal sales office in Westminster, Colorado, Epsilon used sophisticated data modelling to identify consumers most likely to respond to its clients’ marketing solicitations. In 2008-2017, employees in its Direct to Consumer (DTC) Unit knowingly sold modelled lists of consumers to clients engaged in fraud. In particular, Epsilon acknowledged that the DTC Unit sold consumer lists to a number of mass-mailing fraud schemes that sent false “sweepstakes” and “astrology” solicitations to consumers. Those solicitations stated that each consumer recipient had won a large prize or individualized psychic service that they could obtain by paying a fee.
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