NETHERLANDS: REGULATOR FORCES WEB SHOP TO STOP USING FAKE FOLLOWERS AND FAKE LIKES

On 25 January, an article from Field Fisher reported that Bicep Papa, a Dutch web shop that offers food supplements to people who exercise or want to lose weight, used fake likes and fake followers in order to sell fitness supplements via social media, according to the Dutch Authority for Consumers & Markets (ACM).  It bought 98,000 followers and 27,000 likes on Instagram so that its products projected the perception of being popular and of a high quality.  In 2020, the ACM issued new guidelines regarding the protection of online consumers and this is the first example of the ACM actively enforcing the guidelines.

https://www.fieldfisher.com/en/insights/the-netherlands-authority-for-consumers-markets-fo

If you would like to make a (polite) gesture and make a (very) modest contribution to my ongoing with my relocation, removal and computer costs, I have a page at https://www.buymeacoffee.com/KoIvM842y

Author: raytodd2017

Chartered Legal Executive and former senior manager with Isle of Man Customs and Excise, where I was (amongst other things) Sanctions Officer (for UN/EU sanctions), Export Licensing Officer and Manager of the Legal-Library & Collectorate Support Section

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