FRAUDULENT ADVERTISING ONLINE: EMERGING RISKS AND CONSUMER FRAUD

In July, Transnational Alliance to Combat Illicit Trade (TRACIT), in conjunction with the American Apparel & Footwear Association published a report detailing the growing incidence of fraudulent advertising and counterfeits on popular social networking platforms like Facebook and Instagram and websites like YouTube and Google. The report shows that 70 major international brands have been targeted by fraudulent advertisements on social platforms, some of which receive up to a quarter of a million views before they are detected.

http://www.tracit.org/uploads/1/0/2/2/102238034/tracit_fradulentadvertisingonline_execsummary_july2020_final.pdf

https://www.tracit.org/uploads/1/0/2/2/102238034/tracit_fraudulentadvertisingonline_july21_2020_final.pdf

Author: raytodd2017

Chartered Legal Executive and former senior manager with Isle of Man Customs and Excise, where I was (amongst other things) Sanctions Officer (for UN/EU sanctions), Export Licensing Officer and Manager of the Legal-Library & Collectorate Support Section

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