WHY WEETABIX IMPORTS BANNED IN NEW ZEALAND

On 29th September, Politico reported on the case of a small store in New Zealand called “A Little Bit of Britain”.  108 boxes of Weetabix will be destroyed by New Zealand customs after it seized and impounded the shipment last year.  Local company, Sanitarium, has its own product, Weet-Bix.  Sanitarium took its case to the High Court but although a judge found there is no chance of customers being confused because Weetabix is only available at a speciality shops selling British products, the shipment will still be destroyed.  The Guardian has the full story.

https://www.theguardian.com/world/2018/sep/25/weetabix-wars-british-shop-in-new-zealand-wins-fight-against-cereal-giant

Author: raytodd2017

Chartered Legal Executive and former senior manager with Isle of Man Customs and Excise, where I was (amongst other things) Sanctions Officer (for UN/EU sanctions), Export Licensing Officer and Manager of the Legal-Library & Collectorate Support Section

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